How to Use 2023 Pantone Color of the Year Viva Magenta at Your Wedding

The 2023 Pantone color of the year does not disappoint. Not quite red, not quite fuchsia, not quite pink, this shapeshifting color is perfect for weddings because it can fit right in at a rustic wedding just as well as a winter holiday celebration or even a gothic affair.

In the words of the Pantone team, "PANTONE 18-1750 Viva Magenta welcomes anyone and everyone with the same verve for life and rebellious spirit. It is a color that is audacious, full of wit and inclusive of all."

In the true spirit of this androgynous shade, we have rounded up some of our favorite ways to incorporate Pantone’s color of the year 2023 into your wedding.

Floral Arrangements With Viva Magenta, Fuchsia, Blush, and Light Blue Flowers: Honey Lane

Follow Your Own Color Rules

Let’s talk Pantone wedding colors.

When it comes to Viva Magenta, you should feel free to follow your own rules and create a color palette that’s all your own.

Go boho neutral with rattan lanterns, be bold, bright, and whimsical with orange, yellow, and magenta streamers, or keep things classy with sparkling gold charger plates and sequined tablecloths.

Because this color is rooted in nature, but simultaneously looks forward to the future, it can be customized with a wide range of hues to create the perfect wedding day mood.

Table Setting With a Menu Printed in Viva Magenta Ink: The Elysian Styling Company

Set the Tone With Viva Magenta on Invites, Menus, and More

No matter what color palette you choose, you can set the tone for your wedding day by using Viva Magenta on your wedding invitations, menu cards, day-of signage, and more.

Choose invite envelopes that are lined with this bold color, emboss napkins with magenta monograms, and direct guests at your ceremony with magenta messages printed on acrylic sheets. The more personalized and unique ways you incorporate Pantone’s color of the year into your printed materials, the better!

Bridal Bouquet With Mums, Roses, and Amaranthus: United With Love

Choose Seasonal Florals

Roses are always an option if you’re searching for magenta flowers for your Pantone-inspired wedding, but there are many other blooms to choose from that include:

• Tulips
• Peonies
• Dahlias
• Lupine
• Wax Begonia
• Bougainvillea
• Coneflower
• Sunflowers
• Amaranthus
• Amaryllis

Talk to a florist to find out which blooms will be in season for your wedding. Not only will they add depth and interest to your celebration, but they are also more affordable when they are being grown locally.

White and Red Baby’s Breath Arch Over a Wedding Reception Table: Woman Getting Married

Decorate With Red Baby’s Breath and Other Dried Naturals

Dried florals come in many more shades than just white and off-white!

Create puffy clouds of red baby’s breath, include dried red protea in bouquets, and paint dried palm spears in the perfect shade of Pantone’s Viva Magenta. They can stand alone in dried bouquets or they can be incorporated with living flowers in floral arrangements.

Place Setting With Deep Red Tablecloth, Napkin, and Plate: Quintessence Blog

Go Bold With Patterned Linens

Viva Magenta is a unique wedding shade, so why not do something unique with your reception table décor? Instead of covering tables in a solid shade, go bold with patterned linens!

You don’t have to cover every table in patterned fabric if you’re worried about your reception looking a little too busy. Instead, reserve a unique tablecloth for the head table. You could choose solid velvet tablecloths for guest tables and dress up place settings with patterned napkins.

Tabletop Floral Arrangement With Pomegranates, Apples, and Grapes: Art and Soul Events

Incorporate Juicy Fruits in Shades of Magenta

There’s something decadent and old-world about Pantone’s magenta shade that lends itself well to compote bowls and table spreads that are overflowing with fruit.

Incorporate juicy magenta grapes and pomegranates into your décor. Figs are a festive way to add shades of deep red to your wedding, as are liberty apples, red pears, and cherries.

Bride Wearing Viva Magenta Lipstick: Andrea Van Orsouw

Add Pops of Viva Magenta to Your Wedding Day Look

Viva Magenta isn’t just for décor. It’s a great color to add to your wedding day look!

Try a bold magenta lip and a deep red manicure. Dark red stones, like garnet, can be worn by bridesmaids, while groomsmen can have fun with magenta pocket squares and socks.

Blood Orange Cocktail in a Stemless Wine Glass: Honestly Yum

Have Fun With Bold Desserts and Cocktails

What you eat and drink can contribute to the ambiance at your wedding too! If you want to integrate Pantone’s Viva Magenta, have some fun with bold desserts and custom cocktails.

Display a colorful cake on your dessert table. Create a refreshing concoction of blood orange, amaro, and vermouth for a summer wedding or serve mulled wine at a winter wedding.

There are so many ways to use Pantone’s color of the year in 2023 at your wedding! From red baby's breath to fruit and a bold magenta lip, you can integrate Viva Magenta in unique ways that will make your big day truly special.