2023 Pantone Color Of The Year: Viva Magenta Wedding Guide

Boutonnieres With Magenta Flowers and Leaves: Hey Wedding Lady, Pantone Color of the Year 2023 Viva Magenta: Pantone, Two Tier Wedding Cake With Magenta Flowers: Fiancee Bodas and Eventos, Magenta Velvet Heels on Cobblestones With Flowers and Leaves: Sposi Magazine


Figuring out which wedding colors to pick can be difficult. There are so many different colors to choose from!

It can be helpful to get some inspiration, and there’s no better inspiration than looking to Pantone’s color of the year. In 2023, that means choosing Viva Magenta!

But how should you use it at your wedding?

Here’s everything you need to know about using Viva Magenta—2023 Pantone’s color of the year—on your big day.

Floral Arrangements With Viva Magenta, Fuchsia, Blush, and Light Blue Flowers: Honey Lane

Pick Your Palette

Viva Magenta is an unconventional shade for an unconventional time. That means it can be combined with other hues in a wide variety of ways, some of which may be surprising.

Some of our favorite Viva Magenta color palettes for 2023 include:

  • Chocolate and Wine
  • Vibrant Spruce
  • Orange and Lemon
  • Moody Blue
  • Glitter and Gold
  • Crisp White
  • Gothic Glam
  • Fun and Funky Bubblegum and Plum

Don’t feel like you have to stick with those color palettes hue-for-hue. Make them work for you!

For example, maybe you like the idea of mixing palettes. Glitter and gold would look quite striking if you combined them with crisp white, while the vibrancy of orange and lemon could be balanced with shades of deep spruce.

Have fun and play around with new combinations! Create a Pantone color palette to create a wedding day combo of colors that is all your own.

Magenta Peony, Dahlia, and Rose Flower Arrangement in a Compote Bowl: Green Wedding Shoes

Design Your Centerpieces and Décor

There are many ways to incorporate Viva Magenta into your wedding, some of which we’ll cover in the next section. But, before you worry about all the extras, it’s important to get your centerpieces and décor just right.

Not sure where to start? Check out our 2023 wedding centerpiece ideas and décor using Pantone's color of the year. It includes what you need to know to execute décor ideas like:

  • Place petite flower arrangements in compote bowls on reception tables
  • Integrate red baby's breath into floral displays, like arches and flower arrangements
  • Enhance table settings with fruit like pomegranates, figs, grapes, and apples
  • Create hanging décor, like floral chandeliers, out of love-lies-bleeding amaranthus
  • Incorporate crystals and agates in shades of Viva Magenta
  • Do candles a little different by using magenta taper candles or using magenta-colored glass
  • Get creative with tablecloths by using bold patterns in shades of Viva Magenta

Place Setting With Deep Red Tablecloth, Napkin, and Plate: Quintessence Blog

Find Creative Ways to Incorporate This Daring Shade

Once you have a plan for your décor in place, you can start thinking about more creative ways to incorporate Pantone’s color of the year into your wedding day.

Include Viva Magenta on your desserts, like cakes covered in magenta frosting, macarons, and even frozen sorbet. Create signature cocktails that are garnished with blood oranges and pomegranate seeds.

Include Viva Magenta in your attire too. The bride can wear a bold Viva Magenta-colored lipstick and suede heels. Bridesmaids can incorporate Pantone’s shade by wearing garnet jewelry, while the groom and groomsmen can wear magenta socks, pocket squares, and suspenders.

Don’t forget about invites, menus, and signage! Chairs can be a great way to incorporate this shade too, as is layered patterns and interesting charger plates. Think outside the box and you can create pops of this unexpected color in a variety of unexpected places.

Two Brides in the Desert Opening a Bottle of Champagne: Equally Wed

Encapsulate the Spirit of Viva Magenta

When you pick a palette, décor, and attire for your wedding, you’re doing much more than just picking colors—you’re setting the tone, creating a mood, and crafting a vibe.

When it comes to Viva Magenta, that vibe is one of joy and optimistic celebration, which are perfect emotions for a wedding, but this shade also promotes self-expression and rebelliousness. Straddling the color wheel between pink, red, and purple is this mellow, yet simultaneously energizing hue. Inclusive of all, Viva Magenta demands an off-the-cuff, go-with-the-flow, live-in-the-moment mindset that will keep your wedding guests guessing all night long.

Think LED dance floors, late night snacks from food trucks, and an impromptu pool party at the end of your reception. The spirit of this color at a wedding means mini dresses, tennis shoes, and funky patterned jackets, all without compromising on good food, good music, and good fun.

Your wedding is unlike any other, so why not choose a color that is unlike any other? Pantone's Viva Magenta will help your ceremony and reception come alive in ways no other color can. Especially when you use the tips on this list to illuminate your way as you plan your big day!



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